Solihull has been the home of the Land Rover brand for over 60 years. The Experience Centre is located right at the heart of the facility and allows you to have an exclusive behind the scenes of the iconic vehicles.

Have a guided tour at the production facilities then explore 15 acres of land that has been crafted over time to make the ultimate test track. During the tour, you'll visit every stage of the production process, starting with one of the largest sheet metal presses in the world which exert thousands of tonnes of pressure to form the body panels. You'll discover how our world leading all-terrain technology is assembled and packaged into the final vehicles.

Finally, get behind the wheel or experience an impressive demonstration with our expert instructors, included in our Silver and Gold tours. The Solihull demonstration areas have a wide variety of terrains, both natural and man made. The Jungle Track is a nature refuge which will fully immerse you in another world, and the Adventure Zone is collection of obstacles which are specifically designed to showcase the most extreme aspects of Land Rover capability. Experience a 45 degree downhill slope, articulations, side slopes and our swing bridge and more.

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